Some Like it Hot - Releases Results Of Their Research on Contemporary Sexual Attitudes heats up Valentine's Day with their latest research on sex - what we like, what we fantasize about, and how daring we're willing to be.

MONTREAL, CANADA (MARKETWIRE) -- February 5, 2012, a pioneer in online personality, career, IQ and relationship assessments is baring it all this Valentine's Day. Thirteen thousand test-takers from all walks of life exposed their sexual habits on Queendom's Sex Personality Test, and revealed just how far we have come since the sexual liberation movement of the 60's.

Purported scandals like Cleopatra and Mark Antony's love affair, the release of D.H. Lawrence's Lady Chatterley's Lover, and Elvis' gyrating hips would pale in comparison to the sexually liberated views and behaviors of today. Sexual attitudes have inevitably, and in some cases, necessarily, evolved. Men need not fear blindness or insanity as an aftermath of masturbation; women need no longer show "missionary" restraint for the sake of propriety - they can scream, moan and enjoy sex as much as they want, in whatever position they want.

On average, Queendom's data reveals that the majority of their population has a fairly liberal attitude toward sex. Scores on their Spiciness scale (tendency and desire to be sexually innovative and experimental) and Sexual Expression scale (comfort with expressing wants, desires, and sexuality to partner) were 51 and 73 respectively, indicating that while we may not always be innovative Don Juans in the bedroom, we are much more comfortable and willing to discuss sex - and at least broach the subject of throwing something new into the tantric mix.

Gender comparisons reveal that while men had more liberal views about sex (score of 71 for men, 66 for women, on a scale from 0 to 100), women were more comfortable discussing sex than men were (74 vs. 70). And just like wine gets better with age, so too do the sexual encounters. Queendom's data reveal that the willingness to explore different aspects of sex and be a little more "kinky" increased with age, and naturally, experience.

"While the majority of our sample was understandably antsy about more adventurous sexual exploits, like having sex in unconventional places, they didn't hold back when it came to speaking up to their partners about new stuff they want to try in the bedroom - and our data show that this is a crucial aspect of a healthy relationship," indicates Dr. Ilona Jerabek, president of the company. "Our results indicate that people who were most satisfied with their relationship in general were those who felt free to express their sexual desires to their partner."

Queendom's Sex Personality study also reveals that:

  • 17% use six or more positions during a single sexual encounter; 30% shift into four or five; 49% (the majority) use two or three.
  • In terms of how important sex is in their life, 24% adamantly stated that they could "hardly survive" without it.
  • 27% eagerly talk about their sexual fantasies with their partner; 12% would like to, but are afraid of being judged or ridiculed.
  • 31% admit to regularly using sex toys.
  • 39% said that they are comfortable undressing in front of their partner.
  • 69% stated that they enjoy having sex.
  • 81% believe that there's nothing wrong with masturbation, whether single or in a relationship.
  • The most adventurous place people have had sex: In a car (31%).
  • The top 3 fetishes/fantasies that turn women on are spanking, bondage, and watching themselves in the mirror while having sex.
  • The top 3 fetishes/fantasies that turn men on are watching themselves in the mirror, threesomes, and videotaping sexual encounters with their partner.

So what are some tips to spice up your love life this upcoming Valentine's Day? Queendom offers the following "sexpert" advice:So what are some tips to spice up your love life this upcoming Valentine's Day? Queendom offers the following "sexpert" advice:

  • Do a strip tease for your partner. Put on sexy music that gets you in the mood and dim the light a little bit (or fire up a few candles) to make yourself more comfortable. You don't have to be a professional dancer - just slowly and sensually remove your clothing, and then your partner's. You can even laugh and joke around a bit if it eases the pressure.
  • Give each other long, slow, sensual massages. Explore every inch of your partner's body with your fingertips. The sexual tension will wind you two up like steel springs. The best part? Massage oil not only comes in multiple scents, but some brands are also edible!
  • "Oh those things you say." In public, whisper in your partner's ear how much you want to make love. Talking dirty can also very stimulating for both men and women during sex. Simply narrating (saying what feels good, how you feel, how you feel for the other person) in explicit terms is not necessarily easy for everyone, though. Talking to your partner about what words for sex and genitals turn you on is a good place to start. Once you agree on mutually-arousing terminology, you can try verbalizing your sexual feelings in the height of passion. If expressing yourself works, it will become easier and easier.
  • Food and foreplay. Research shows that food and sex share many physiological effects on our brain chemistry. Employing all of our senses, a little food-play can go a long way in the bedroom. Entice your partner with some chocolate, strawberries, or whipped cream, classic romantic foods.
  • Take a moment to compliment and admire your partner's body. The human body is truly a fantastic creation, regardless of size and shape. Even if you or your partner is not in the best physical shape, there are other parts of the human body that can be considered beautiful and erotic. Bright, twinkling eyes, pouty lips, smooth skin, luscious hair, or a silky/husky voice can be quite the turn on if we take a moment to truly appreciate it.

Those who wish to take the Sex Personality Test can go to: can go to:

About is a subsidiary of PsychTests AIM Inc. is a site that creates an interactive venue for self-exploration with a healthy dose of fun. The site offers a full range of professional-quality, scientifically-validated psychological assessments that empower people to grow and reach their real potential through insightful feedback and detailed, custom-tailored analysis.

About Psychtests AIM Inc.
PsychTests AIM Inc. originally appeared on the internet scene in 1996. Since its inception, it has become a pre-eminent provider of psychological assessment products and services to human resource personnel, therapists, academics, researchers and a host of other professionals around the world. PsychTests AIM Inc. staff is comprised of a dedicated team of psychologists, test developers, researchers, statisticians, writers, and artificial intelligence experts. The company's research division, Plumeus Inc., is supported in part by Research and Development Tax Credit awarded by Industry Canada.

Psychtests AIM Inc.
Ilona Jerabek, Ph.D., President
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