Psychology of Shopping

Psychology of Shopping

Please read each question carefully and select the correct answer by clicking on the corresponding button. The answer key will be provided after the quiz is scored. Streeeetch that mind!

1.

Which of the following fields determines if a retail store "works" or "doesn't work"?

Retail anthropology
Retail Psychology
Marketing
Market Research
I don't know
2.

What color has market research found makes customers feel like spending money?

Red
Dark green
Light purple
Neutrals
I don't know
3.

According to Paco Underhill, which is the worst location for a retail store?

Next to a competitor
Next to a bank
In a shopping mall
On a main shopping thoroughfare
I don't know
4.

What is important about the "transition zone" (the first 15 feet inside the door) of a retail store?

It is the space in which the store's most popular products are displayed.
It is the space in which a sales person offers their assistance.
Before this space shoppers do not feel like they are inside the store yet.
After this space, shoppers are considered "potential buyers".
I don't know
5.

Upon entering a store, most shoppers head in what direction?

Left
Right
Straight ahead
It depends on the store.
I don't know
6.

Which of the 5 senses is NEVER engaged in persuading customers to make purchases?

Touch
Sight
Smell
Sound
Taste
None of the above
I don't know
7.

Which of the following "theories" helps to determine aisle width in retail stores?

The Invariable Right
The Decompression Zone
The Body Factor
The Butt Brush
I don't know
8.

Marketers plan campaigns to appeal to which side of the brain?

Left
Right
Neither
Both
I don't know
9.

According to experts, what is the best layout for a retail store?

Placing the best bargains at the front of the store.
Placing the most expensive items at the front of the store.
Placing the store's signature item (suites in a men's clothing store) at the back of the store.
Placing the store's signature item (suites in a men's clothing store) at the front of the store.
I don't know
10.

Which of the following is NOT an explanation for the difference in men and women's present shopping patterns?

Primitive hunting and gathering societies
Left-brain versus right-brain thinking
The female nesting instinct
All of the above
I don't know
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