Psychology of Shopping

Please read each question carefully and select the correct answer by clicking on the corresponding button. The answer key will be provided after the quiz is scored. Streeeetch that mind!

1.	Which of the following fields determines if a retail store "works" or "doesn't work"?

Retail anthropology

Retail Psychology

Marketing

Market Research

I don't know

2.	What color has market research found makes customers feel like spending money?

Red

Dark green

Light purple

Neutrals

I don't know

3.	According to Paco Underhill, which is the worst location for a retail store?

Next to a competitor

Next to a bank

In a shopping mall

On a main shopping thoroughfare

I don't know

4.	What is important about the "transition zone" (the first 15 feet inside the door) of a retail store?

It is the space in which the store's most popular products are displayed.

It is the space in which a sales person offers their assistance.

Before this space shoppers do not feel like they are inside the store yet.

After this space, shoppers are considered "potential buyers".

I don't know

5.	Upon entering a store, most shoppers head in what direction?

Left

Right

Straight ahead

It depends on the store.

I don't know

6.	Which of the 5 senses is NEVER engaged in persuading customers to make purchases?

Touch

Sight

Smell

Sound

Taste

None of the above

I don't know

7.	Which of the following "theories" helps to determine aisle width in retail stores?

The Invariable Right

The Decompression Zone

The Body Factor

The Butt Brush

I don't know

8.	Marketers plan campaigns to appeal to which side of the brain?

Left

Right

Neither

Both

I don't know

9.	According to experts, what is the best layout for a retail store?

Placing the best bargains at the front of the store.

Placing the most expensive items at the front of the store.

Placing the store's signature item (suites in a men's clothing store) at the back of the store.

Placing the store's signature item (suites in a men's clothing store) at the front of the store.

I don't know

10.	Which of the following is NOT an explanation for the difference in men and women's present shopping patterns?

Primitive hunting and gathering societies

Left-brain versus right-brain thinking

The female nesting instinct

All of the above

I don't know

Read inspirational books. They will guide and inspire you.

"Stay away from negative people. They have a problem for every solution."
Albert Einstein

It's better to be unique than to be perfect.

Psychology of Shopping